• Omicus Consulting LLC,
  • PO Box 3070,
  • Princeton, NJ 08543-3070, USA
  • info@omicus.com

Client Issues – Omicus Value – Consumer Products Emerging Markets

Segment
Client issues/needs in the segment
Limited presence in emerging markets
  • Need help with prioritizing markets for entry.
  • Need effective and efficient go-to-market strategy and its implementation.
  • Need to establish direct company presence after initial entry by country distributors.
  • Coaching/Training people on go-to-market strategy implementation.
  • Stagnating sales in come countries.
  • Need a comprehensive review of marketing strategy.
Strong presence in emerging markets

Lack global function focused on go-to-market

  • Wide variation across countries in go-to-market effectiveness.
  • Distribution is still challenged in many countries for strategically important products.
  • High cost of distribution.
  • Poor merchandising in small and medium stores in many countries.
  • Some countries highly dependent on distributors, other on wholesalers. Need a model that optimizes the mix.
  • Unable to provide indirect Trade go-to-market help to countries that need it.
  • Lack global processes and tools to assist the subsidiaries.
  • Great training for Direct Trade. Almost no training for Indirect Trade.
  • Need to accelerate category and market share growth.
Strong presence in emerging markets

Have global function focused on go-to-market

  • In the spirit of continuous improvement need an external perspective on indirect Trade go-to-market strategy.
  • Distribution is still challenged in many counries for strategically important products.
  • Need to accelerate category and market share growth.