• Omicus Consulting LLC,
  • PO Box 3070,
  • Princeton, NJ 08543-3070, USA
  • info@omicus.com

Client Issues – Omicus Value – US Business Development

We work with clients in B2B (Business To Business) and B2C (Business To Consumer) segments. Typical issues faced by clients and addressed by Omicus:

Client Segment: High value B2B (Business to Business):

Client Issues:

High Value Business to Business

  • We need a comprehensive marketing strategy to enter the US market
  • Business opportunities exist in the US, but before we invest in our own people and infrastructure, we need the business to reach a threshold level. We need a partner with capability to meet and market our products/services to executives at all levels in customer organizations
  • The sales cycle is long in our category. So we need to be in regular touch with the customers during this period. We need a partner who can periodically engage the customers.
  • We need a partner with the capability of understanding customer needs and work with us in meeting the needs.
  • We need a partner with the presentation skills to present our value-proposition to the customers
  • We need business intelligence for our categories compiled during interaction with the customers. We need a partner who can compile intelligence they have acquired and communicate with us.
  • We need a partner to coordinate the supply chain requirement in North America
  • We need a partner who can coordinate hiring of people when we need them
  • We need a reliable partner with high integrity levels so that we can focus on growing our business

Omicus Value Proposition:

  • We have strategic marketing, sales and general-management experience and capabilities.
  • We have seasoned and senior executive experience to interact with executives at all levels in the customer organization.
  • We are sales experts, we understand the customer engagement process well and will implement the best in class processes.
  • Our presentation skills are excellent. We have the educational background, the strategic mindset and executional rigor to do what is required for our client’s business.
  • We are located in the US and can be in front of our client’s customers in North America at short notice.
  • We will compile and share with our clients relevant insights and information.
  • We will coordinate our client’s supply chain requirement in North America
  • We the expertise in talent identification and development. We will coordinate the selection and hiring of our client’s talent when they need it.
  • In Omicus our clients have a reliable partner with high integrity levels who will grow their business.

Client Segment: Medium-Low value B2B:

Client Issues:

  • We need a comprehensive marketing strategy to enter the US market
  • Business opportunities exist in the US, but before we invest in our own people and infrastructure, we need the business to reach a threshold level. We need a partner with capability of designing and executing our go-to-market strategy.
  • We need brokers/distributors to be identified, appointed and managed
  • We need to have our products listed in the retail chains, and the chains managed for growth of our business there.
  • We need ideas/suggestions in how to market and promote our products in North America.
  • We need people who can negotiate with the customers on our behalf.
  • We need a partner to coordinate the supply chain requirement in North America
  • We need a partner with the capability of understanding customer needs and work with us in meeting the needs
  • We need a partner who can coordinate hiring of people when we need them
  • We need a reliable partner with high integrity levels so that we can focus on growing our business

Omicus Value Proposition:

  • We have strategic marketing, sales and general-management experience and capabilities.
  • We have the expertise in designing, implementing and managing go-to-market strategies.
  • Our experience in appointing and managing service providers like distributors, wholesalers and brokers is strong.
  • We are sales experts, we understand the customer engagement process well and will implement the best in class processes in initiating, managing and negotiating with retail chains
  • We carry strong marketing acumen to promote our client’s products. We can handle our client’s entire marketing strategy in North America
  • Our presentation skills are excellent. We have the educational background, the strategic mindset and executional rigor to do what is required for our client’s business
  • We are located in the US and can be in front of our client’s customers in North America at short notice.
  • We will compile and share with our clients relevant insights and information.
  • We will coordinate our client’s supply chain requirement in North America
  • We the expertise in talent identification and development. We will coordinate the selection and hiring of our client’s talent when they need it.
  • In Omicus our clients have a reliable partner with high integrity levels who will grow their business.

Client Segment: B2C: (Consumer Products)

Client Issues:

  • We need a comprehensive marketing strategy to enter the US market
  • Business opportunities exist in the US, but before we invest in our own people and infrastructure, we need the business to reach a threshold level. We need a partner with capability of designing and executing our go-to-market strategy.
  • We need brokers/distributors to be identified, appointed and managed
  • We need to have our products listed in the retail chains, and the chains managed for growth of our business there.
  • We need a partner who can provide leadership to our marketing function in North America.
  • We need a partner who can identify the point-of-sale requirement and coordinate its development and execution. This includes merchandising, promotions and product assortment
  • We need people who can negotiate with the customers on our behalf.
  • We need a partner to coordinate the supply chain requirement in North America
  • We need a partner with the capability of understanding retail customer needs and work with us in meeting the needs
  • We need a partner who can coordinate hiring of people when we need them
  • We need a reliable partner with high integrity levels so that we can focus on growing our business

Omicus Value Proposition:

  • We have strategic marketing, sales and general-management experience and capabilities.
  • We have the expertise in designing, implementing and managing go-to-market strategies.
  • Our experience in appointing and managing service providers like distributors, wholesalers and brokers is strong.
  • We are sales experts, we understand the customer engagement process well and will implement the best in class processes in initiating, managing and negotiating with retail chains
  • We carry strong marketing acumen to promote our client’s products. We can provide leadership to our client’s entire marketing strategy in North America
  • We have the expertise to coordinate the development and execution of our client’s entire customer marketing (retail marketing) requirements. This includes merchandising, promotions and product assortment
  • Our presentation skills are excellent. We have the educational background, the strategic mindset and executional rigor to do what is required for our client’s business
  • We are located in the US and can be in front of our client’s customers in North America at short notice.
  • We will compile and share with our clients relevant insights and information.
  • We will coordinate our client’s supply chain requirement in North America
  • We the expertise in talent identification and development. We will coordinate the selection and hiring of our client’s talent when they need it.
  • In Omicus our clients have a reliable partner with high integrity levels who will grow their business.
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